Link in bio for musicians: what to put on it

What goes on a musician's link in bio, in what order, and how to keep it right from presave to the last night of the tour.

Checked on

Put the newest release at the top with every place to listen, then your next gigs with ticket links, then merch and a mailing list. Keep it to what a fan would want this week, and take things down when they're over.

That's the whole answer. The rest of this guide is the detail: the order, what each part should link to, and the mistakes that make a page look abandoned.

The order that works

Most people who tap your link in bio came from one post. They saw a clip of the new song, or a photo from last night's show, and they want that thing. So the top of the page should match what you're posting about right now.

For most artists, that order is:

  1. The current release. One link, or one block, that goes to every service: Spotify, Apple Music, Bandcamp, YouTube. Fans pick their own.
  2. The next gigs. Date, town, venue, and a ticket link for each. Say when one's sold out.
  3. Merch. Vinyl, shirts, tote bags. Link to your Bandcamp or shop page, not a home page with five more clicks.
  4. The mailing list. One line on what people get ("one email when there's a new song or a new date").
  5. Video. The new video, or the live session you're proudest of.
  6. Socials and contact. Your other profiles as small icons, and a booking email for promoters and press.

Before a release, swap number one for the presave. On release day, swap the presave for the release. A countdown helps in the week before.

Releases. Link to a page that lists every service, so nobody lands on Spotify when they use Apple Music. Your distributor or a release link service can make one, or your link in bio page can hold the services directly.

Presaves. Use the presave link from your distributor. It's the one that saves the song to a fan's library on release day.

Gigs. Link straight to the ticket page for that date, not the venue's listings. Venues change their listings pages, and fans give up after one wrong turn.

Merch. Bandcamp is fine and fans trust it. Link to the merch tab, or straight to the new record.

Mailing list. Your own list is the one channel no algorithm can take away. Ask for an email and say how often you'll write.

An example page

Here's an invented band, to show how it looks in practice.

Fen Lights, four friends from Norwich making slow, loud songs about the coast:

  1. New single "Salthouse", out now: Spotify, Apple Music, Bandcamp, YouTube
  2. Tour: Fri 14 Nov, The Louisiana, Bristol (few left). Sat 15 Nov, The Cookie, Leicester (on sale). Thu 20 Nov, Norwich Arts Centre (sold out)
  3. "Salthouse" on 7 inch vinyl, £8, from Bandcamp
  4. Join the list: one email when there's a new song or new dates
  5. Watch: "Salthouse" live at Norwich Arts Centre
  6. Instagram, TikTok, YouTube, and a bookings email

The Bristol date comes off the morning after the show. When the tour ends, the gigs section goes and the vinyl moves up.

Five mistakes to fix today

Last month's gig is still there. Nothing says "nobody's home" like a past date at the top. Take gigs down the day after.

Every song you've ever released. Fans want the new one. Put the back catalogue behind one link to your artist profile.

Ten social icons as big buttons. Socials are for fans who already know you. Make them small, and put them at the bottom.

Links that open the wrong app. Test each link on a phone that doesn't have the app installed, and on one that does.

No way to stay in touch. If the page has no mailing list, the fan who loved one song has nowhere to go but back to the feed.

Keeping it up to date without thinking about it

The hard part of a musician's link in bio is the upkeep. Dates pass, releases come out, presaves turn into streams. If you're editing your page every few days, look at tools that tidy themselves. On Zest, a Launch block holds every place to listen to a release, and Events take past dates away by themselves, so the Bristol date in the example above goes without you touching it.

Tick these off before your next post:

  • The newest release is at the top
  • Every gig date is in the future and has a ticket link
  • Sold out dates say so
  • The mailing list says what people get
  • Every link works on a phone

When your page needs to keep up with a release and a tour at once, a free page on Zest does the tidying for you.

Sources

This guide is advice, checked on 6 November 2026. Fen Lights, its song and its dates are invented; the venues are real UK venues used only as settings.